The Ed Sheeran Effect.

https://www.dailymail.co.uk/news/article-15095943/Britain-best-Brian-Roger-Taylor-Bill-Bailey-Alison-Balsom-lead-night-Proms-splendid-national-pride-just-miles-Tommy-Robinson-thugs-attacked-cops-called-death-Prime-Minister.html

https://www.youtube.com/watch?v=n5uN3AphG-w&pp (Up Went Nelson, Go Lucky Four, Emerald, Audio, Topic).