Maybe It's A Generational Thing, Maybe It's An Atlantic Thing.

https://www.dailymail.co.uk/tvshowbiz/article-13669373/Jessica-Alba-43-flashes-toned-tummy-bikini-does-viral-dance-Charli-XCXs-Apple-song-Heard-Brat-summer.html

Charli XCX is pushed by Warner. Their stable means it's pretty much compulsory that her songs get some radio airplay.

What is not compulsory is the chat accompanying that airplay about how desperate the marketing campaign is.