It Turns Out That New Mattresses Come With An Instruction Manual!

The opening lines of this one quite literally reads;

"We all know you're very excited. But don't jump into bed with your Eve just yet. It needs a good 4-6 hours to air out. It may even take 24-28 hours to reach its full, plumped-up size. "

So if Next don't now add an actual; "Valentine's Day Tat" section to their website.

https://news.sky.com/story/next-raises-profit-forecast-but-warns-stock-could-be-delayed-by-red-sea-attacks-13041879I

Then they just don't deserve to be a company anymore.